Quando il consumo genera il cambiamento

In questo momento su Netflix è possibile trovare un documentario del 2015, The true cost, che si concentra sul fenomeno della fast fashion, e del posto che occupa, a fatica, sul mercato la moda etica. Documentario purtroppo ancora molto attuale considerando l’inchiesta (Pulp fashion) che lo scorso Dicembre ha condotto il programma Report.

Oggi, l’industria della moda è la seconda industria più inquinante al mondo, seconda solo all’industria del petrolio. I governi dei paesi in via di sviluppo fanno affari con le multinazionali, ma a causa della minaccia costante che questi marchi possano trasferire la produzione in altri paesi i governi tengono bassi i salari ed accettano di inquinare le loro terre.

I grandi marchi, ufficialmente, non assumono i lavoratori né possiedono le fabbriche in cui lavorano, e questo gli permette di trarne un grandissimo profitto restando liberi da ogni responsabilità. La produzione non gli appartiene, per cui sono solo ingenui compratori.

In un mondo in cui “tutto è concentrato sul profitto, i diritti umani e l’ambiente vengono dimenticati”. E allora ecco che la nostra esigenza di comprare a prezzi sempre più bassi determina che la terra si inondi di pesticidi e fertilizzanti chimici.

Ho l’impressione che gli attuali flussi migratori siano strettamente correlati al modo in cui consumiamo in occidente. Il packaging è sempre più accattivante. Leggo che la tavoletta di cioccolato che sto comprando è stata fatta con sole fave di cacao proveniente dall’Ecuador, il che è un segno distintivo, un vanto di qualità. Ciò che non leggo però, è la storia delle persone che hanno coltivato in Ecuador quel cacao, o degli operai tessili che hanno cucito per me quella t-shirt in Bangladesh. Prodotti che io posso pagare molto poco, perché il mercato ha deciso che molto poco vale la vita e la terra in quei luoghi.

Forse possiamo provare attivamente a cambiare le cose partendo dalle piccole scelte di consumo che facciamo ogni giorno, ricordando che degli strumenti per favorire tale cambiamento già ce li abbiamo, come il mercato equo e solidale, i prodotti biologici, il cibo a km 0, consci che i grandi marchi sono fortemente influenzati dalle nostre scelte.

La stessa Greta Thunberg aveva dichiarato durante una conferenza TED:

“Nessuno di noi agisce davvero come se fossimo nel pieno di una crisi. Persino la maggior parte dei climatologi e dei politici impegnati sul fronte ambientale, svolazzano in aereo e continuano a mangiare carne e latticini”.

Perché scegliere i prodotti del commercio equo e solidale?

Il commercio equo e solidale garantisce ai paesi che offrono la materia prima un trattamento lavorativo equo, senza sfruttarli per massimizzare i profitti. Il 75% della produzione mondiale del cacao ad esempio è coltivata in Africa dove uno dei problemi più gravi delle piantagioni è il “lavoro” minorile. Comprare prodotti equo solidali significa garantire ai produttori ed ai lavoratori di questi paesi un trattamento economico onesto e soprattutto rispettoso.

I prodotti del commercio equo e solidale garantiscono ai produttori ed ai lavoratori un trattamento economico più equo, una maggiore ecosostenibilità e la possibilità di continuare ad investire nella comunità. Lo zucchero di canna, il cacao, il caffè, le banane, sono alimenti esotici e solo il largo consumo li ha resi familiari.

Le scelte che facciamo in quanto consumatori, anche quelle più semplici, devono essere fatte in maniera consapevole, perché sono proprio tali scelte che determinano le dinamiche di mercato. Sarà un eccesso di romanticismo ma quando compro qualcosa di confezionato mi chiedo sempre da dove vengono gli ingredienti, da quali luoghi, chi ha trasformato quei prodotti e li ha fatti diventare qualcosa di nuovo. Pretendere etichette più chiare è l’unico modo per difendere sia i consumatori che i lavoratori.

Nicla

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